Pricing & Discounts

Questions? Call: 941-483-6847 10am-10pm (EST) 

Price Matches May End at Any Time -

20% Off Select Brands* (not everything) as a Price Match of a Competitor - Code: PRICEMATCH20

*Please Note: Some brands prefer that we do not price match using a code, so you will need to call us to receive a price match. Code not working? Call us to check. We are aware of most competitor offers and which brands they do or do not include.

We reserve the right to cancel, revoke, or modify these price match offers at any time. Offers do not combine with any other discounts, points or promotions such as free items with a purchase. 

*Brands such as Hatch, Scott, and Nautilus are currently excluded, for example, but exclusions of other brands may also apply. It depends which brands are included in competitors' offers. This offer is subject to change at any time. If you see any of our brands discounted elsewhere, ask us for a price match and we can manually override this.

*Please Note: Some brands prefer that we do not price match using a code, so you will need to call us to receive a price match. Code not working? Call us to check.  

We reserve the right to cancel, revoke, or modify these price match offers at any time. Offers do not combine with any other discounts, points or promotions such as free items with a purchase. 

*Note some of the information above is duplicated below:

*20% Off as a Price Match - Multiple competitors of ours are violating manufacturer pricing requirements (again). They are offering 20% off most (not all) brands that we carry. We are price matching them as we always do. Use code: PRICEMATCH20 at checkout or call us. We do not run sales, we are a leading authorized dealer for these brands which we respect, but we also recognize the need to remain competitive. We will remove brands from this price match as they are removed from being discounted by the competitor - which shouldn't take long since they are likely to be in very deep shit with these brands. It appears for example that Hatch, T&T, and Nautilus are no longer included in these discounts the competitors are offering, among other brands. Again, this may change at any time and we will adjust things as needed. 

We reserve the right to cancel, revoke, or modify this price match offer at any time. Offer does not combine with any other discounts, points or promotions such as free items with a purchase. 

A different competitor is also running a 20% promo on several other brands, and we are matching that too. Call us if the code does not work to confirm which brand is or is not part of this as it can change over the course of the week (as our competitor gets yelled at by the brands involved and has to stop or be terminated as a dealer). So it's a bit fluid, best to call and ask us what's currently included. So far, nearly every brand is still being discounted as of 11/21/23.

*Price Match #2: 20% Off as a Price Match of a Competitor Offer - Customers Can Call Us to Receive a Price Match of 20% Off Most Products and Brands

Our competitor is currently running 20% Off most items so we are matching their promo deal ONLY for customers who request a price match for a specific product/brand which we will then verify is discounted by our competitor - We reserve the right to cancel, revoke, or modify this at any time. Offer does not combine with any other discounts, points or promotions such as free items with a purchase. Some brands prefer not to have us price match using a code so customers must contact us directly for a manual price match override, following our verification that a specific product or brand is being discounted by our competitor. Brands are excluded from this price match if our competitor is no longer discounting them. This is a price match of a competitor's discount offer. As such, this may change or disappear at any time. Call us with any questions: 941-483-6847 

*The nature of this price match is such that it may end at any time. That is because a competitor will run a discount they know they are not supposed to run, get caught by the manufacturers/brands, lie about it, and then do it again a week later. We cannot do the brands' jobs for them so we simply price match the competitors in question and keep moving.

If you work at another fly shop and feel this seems unfair, we encourage you to contact the brands involved and complain. You probably already know who we are talking about having to match anyway, they do this stuff all the time.

We only price match other competitors, we do not violate brands advertised pricing requirements (known as MSRP or MAP) but we must be competitive in order to be fair to our own excellent customers who would always prefer to buy from us (thanks guys). We understand when you see someone else discounting when we are not, it seems unfair - Please keep in mind that we are required by the brands we carry to display certain pricing. Unfortunately a few shops choose to cheat and not do the right thing - We take our relationship with these top fly fishing brands very seriously and we enjoy being one of the best saltwater fly shops on the planet. Sadly as with most things, a few bad people make it difficult for the rest of us (I'm sure everyone can relate to this in one way or another). We care about our customers and the brands we carry but we also need to stay in business. That means competition, and we are more than ready for it.  

Our Standard Price Match Policy:

We will Price Match all Authorized Dealers on request - including their equivalent points and rewards programs, coupons, etc -  in compliance with manufacturer requirements (call us for details). Normally this price match will be in the form of a direct credit toward your order. Talk to us, we are happy to help and answer any questions. Call us! 941-483-6847

We always give you the best pricing possible. We follow manufacturer requirements on price, this is not set by us. Some retailers may not follow the requirements sometimes, but let us know and we are happy to reward you for bringing this to our attention. Call us for the best advice and deals! We will gladly price match all authorized dealers (including their points or rewards programs, coupons, etc) with an instant credit on your order. 

We also offer FREE SHIPPING on all orders over $100 anywhere in the United States.