Call Us for Expert Advice! Open 10am-10pm Every Day: 941-483-6847

About Us

The industry leader in saltwater fly fishing. The best fly fishing brands, now all in one great place!

We are one of the few fly shops to specialize in saltwater fly fishing. We have the best selection of saltwater flies and gear at the best prices! We will gladly price match other authorized dealers. Note: Many of our brands have specific pricing requirements from the manufacturers so any authorized dealer should be at the same price. If we missed something and you found a different price at an authorized dealer, we will gladly match it, just let us know. 

FREE SHIPPING! All fly rods and reels will qualify for free shipping as will any order over $50 

No Sales Tax! We do not collect sales tax outside of Florida, and for customers within Florida we will take care of paying the tax for you. The amount of the sales tax will be credited back to your card after checkout. 

** Looking for the best deal? Contact us for a custom quote! There is Free Shipping for any orders over $50, No Sales Tax (plus we will pay it for our fellow Floridians), and we Price Match any other authorized dealers. We are not allowed by manufacturers to advertise below the prices they require, but we can talk to you to put together a customized package of equipment and include certain items for free or discount the order. Talk to us to give us an idea of what you need and we can help you out.


Our excellent team is here and ready to provide you with personal recommendations of gear we trust and that we actually use to catch fish.

We are the online division of an island-based retail store which has been a part of the Gulf coast of Florida for many years. 

The great thing about our location in Florida is the fishing! There are frequently some massive tarpon running by our island, as well as sea trout, redfish, snook, permit, and pompano throughout the year. Testing new gear is as easy as walking down the street, so if you visit, we can absolutely demo anything you'd like to try. Let us know in advance if possible so we can be sure we have it on display. 

We are here to help and we are all about excellent, personalized service. Get in touch if you need anything at all. 


The Salt Fly Pro Team





Our retail store is an authorized dealer for all the brands you see on our website. Many of these brands offer lifetime warranties. Our physical retail store is called "AMI Outfitters" based in Florida and this website is the online specialty division devoted specifically to fly fishing. Our retail store is located on Anna Maria Island (in Florida) at 401 Pine Ave, Anna Maria FL 34216   (Please do not contact the store for sales or returns, please contact us via this website - Shipping will be to/from the store address but the staff there does not have access to our online order information).


Another important thing to consider as you choose a fly shop: We see that many of our "competitors" don't actually carry saltwater flies. Some of them don't carry any flies at all. Seems kinda weird, for a "Fly Shop" not to have flies. Almost like they just want your money for the big ticket items and don't care if you catch fish or not. We want you to catch fish. We stock ONLY the flies we use personally. We have a ton of great saltwater flies. Why? Because how else are you going to use your brand new rod and reel? Don't buy from a shop without good flies, and don't take advice on saltwater fishing from people who only fish on land.